What It Is
Basic LinkedIn Search uses standard LinkedIn's search functionality to find prospects based on keywords, locations, industries, and other basic filters.
How to Use It
Go to LinkedIn.com (not Sales Navigator)
Use the search bar at the top of LinkedIn
Enter your search criteria using the filters:
Keywords: Job titles, skills, companies (e.g., "Marketing Director")
Location: City, state, or country
Industry: Filter by specific industries
Apply any additional filters LinkedIn offers in the right sidebar after clicking 'All Filters'
Once you're happy with the results, copy the URL from your browser's address bar
6. Go to Lead Finder in Conversifi
7. Select "Basic LinkedIn Search" as your search type
8. Enter a descriptive Search Name
9. Paste the URL into the Search URL field
10. Click "Start Search"
When to Use Basic Search
You don't have Sales Navigator
You're doing simple, broad searches
You're targeting by basic criteria only (job title, location, industry)
Limitations
Basic LinkedIn Search has fewer filtering options than Sales Navigator, so your targeting won't be as precise. It's best for broader prospecting or when you're just getting started.