Sales Navigator Search (Most Popular)

LinkedIn Sales Navigator is LinkedIn's premium tool for sales professionals. It offers 40+ advanced search filters that allow you to target prospects with surgical precision.

Cost: Starts at $79.99/month (Core) up to $149.99/month (Advanced Plus)

Why It's Worth It: Sales Navigator allows you to narrow down on your ideal prospects by refining your search criteria based on various parameters, making it one of the most powerful prospecting tools for B2B sales.

3. Apply your filters (see detailed filter guide below)

4. Review your results and refine as needed

5. Once satisfied, copy the URL from your browser's address bar

6. Go to Lead Finder in Conversifi

7. Select "Sales Navigator" as your search type

8. Enter a descriptive Search Name (use clear naming conventions - see below)
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9. Paste the Sales Navigator URL into the Search URL field
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10.Click "Start Search"

These filters form the foundation of nearly all high-quality lead lists.

Use location filters to control where the person is based, not just where the company operates.

Important: These can be different.

A company headquartered in the UK may have employees based in New York, Paris, or Berlin.

Best practice:

Use Lead’s Location for outreach relevance. Use Company HQ only when location of the business itself matters.

Filter people by the company they currently work for.

Use cases:

Job Title is far more precise than Seniority Level.

Use Boolean logic inside the Job Title filter to control exactly who appears.

Examples:

Pro tip:

If you can describe your buyer by title, use this instead of Seniority Level.

These help you control who the business is, not just the person.

Common ranges:

Best practice:

Always set a headcount range unless you have a specific reason not to.

Used occasionally to refine searches.

Options include:

Tip:
Most B2B searches only need Privately Held + Self-Employed.

Uses LinkedIn’s industry tagging system.

Important note:
This filter is not perfectly accurate because industries are self-selected by users.

Best practice:
Use Industry as a broad filter, then rely on Job Title + Keywords for precision.

These help refine where someone sits in the organisation.

Filters by department, such as:

Useful when combined with Job Title, but not strong on its own.

Includes:

Important:
Seniority is less accurate than Job Title. Use it as a supporting filter only.

Filters by how long someone has been in their role:

Use cases:

Measures total tenure across all roles at the company.

Useful for identifying:

These filters surface people who are more likely to respond.

Shows people who have posted content recently.

Why this matters:
Active users are significantly more likely to reply to outreach.

People who recently changed roles often:

Surfaces shared background (schools, companies, etc.) that can be used for personalization.

Used to warm up cold outreach.

Best practice:
2nd-degree connections often convert better than completely cold leads.

Find people connected to a specific person you already know.

Use cases:

Find people who worked at the same company as you in the past.

These filters help when scaling.

Filter people already saved to specific lead lists.

Useful for:

Find people within companies you’ve already saved.

If personas are configured in Sales Navigator, this applies those criteria automatically.

Searches across:

Example:
Searching "data analytics" AND "healthcare" to find niche professionals.

Occasionally used for:

Target members of specific LinkedIn Groups.

Filters by the language shown on the profile.

Useful for alumni-based outreach and common ground.

Boolean logic works inside Job Title and Keywords.

Operators:

Examples:

Sales Leaders

Marketing Leaders (excluding assistants)

Always name saved searches clearly so you can reuse them later.

Good examples:

Bad examples:

Clear names save time when running multiple campaigns.

CRITICAL: LinkedIn has over 1 billion users. Without proper filters, finding your ideal customer is like finding a needle in a haystack.

LinkedIn Sales Navigator only shows you the top 2,500 most relevant results from any search, even if there are millions of matching profiles.

What this means:

Ideal search size: 10,000 to 100,000 total results

Why this range works best:

If your search is too large (500,000+ results), add more filters:

If your search is too small (under 1,000 results), broaden it:

When you have large search results, segment them into smaller, targeted lists.

Use the same base filters, then add one differentiating factor:

Base Search:

Segment 1: New in Role

Segment 2: Established Leaders

Segment 3: Active on LinkedIn

Segment 4: Recently Funded

Now you have 4 distinct lists you can target with slightly different messaging, and you can test which segment performs best.

SaaS Sales:

Recruiting:

Agency Services:

Don't:

You can always combine two or more filters within Lead and Accounts to narrow down the filtered results so they perfectly match your ICP and buyer persona.

Start broad, then narrow:

The place I will still use Seniority level is if I need to exclude a certain demographic, or if I want an additional layer of filtering.

Exclude:

Look for trigger events:

These prospects are more open to new solutions during periods of change.

Instead of broad searches:

Recently promoted or moved to a new company? They're settling in with fresh eyes and budgets to allocate.

Filter for "Changed jobs in last 90 days" - these prospects are:

All completed searches are automatically saved in two places:

Shows all your completed searches with:

Actions you can take:

Shows your most recent searches for quick access.

Solutions:

Solutions:

Possible causes:

What to do:

Solutions:

Ready to start finding leads? Follow this checklist:

Before You Start:

Running Your Search:

After Your Search: